For the past 20 years, I have helped companies transform into digital powerhouses. I worked at IBM as a Senior Managing Consultant for 8 years. During this time, I watched LinkedIn grow from a resume tool to a fully integrated network of professionals. I have used LinkedIn to build my company and other companies. I have developed an effective and easy to maintain brand system that helps companies get noticed. That same system and approach can be used with your personal brand. I wrote this book to help professionals quickly learn the steps necessary to be found and to develop a killer network.